The Philippine Retailers Association (PRA) first came into being as the Chamber of Philippine Department Stores and Retailers, Inc. (CPDSRI) in 1976. In 1991, after winning the bid to host the 6th Asian Retailers Conference and Expo, the bi-annual event of the Federation of Asian Retail Associations (FARA), the Chamber changed its name into Philippine Retailers Association and adopted the now famous shopping bag logo.  

Today, PRA has matured into a dynamic association with over 300 member companies, covering the gamut of the distribution chain, in its fold --- from retailers, mall and shopping center operators to traders/suppliers, manufacturers, distributors, and wholesalers, among others.

Sterling Commerce Inc. (an AT&T Company), based in Dallas U.S.A., the worldwide leader in Electronic Data Interchange (EDI), Electronic Commerce (EC) and Web Commerce solutions provides an array of products and services designed to meet the growing market demands and business needs of companies around the world. It is credited with pioneering Internet and electronic commerce software and is currently the only single source for communications software, EDI and electronic messaging software, banking systems software, and value-added network services. These combines technologies and enable companies to exchange business documents and financial transactions electronically which reduces costs and extends operating efficiencies beyond the enterprise. Sterling Commerce has provided business process solutions to FORTUNE® 500 companies and the world’s largest banks for over 30 years.

ECR-Philippines aims to deliver effective service to consumers by having the right products at the right place at the right time and at the right quantity.

• Product assortment 
• Shelf space management
• Just-in-time product deliveries Product stock-outs a perennial challenge  to retailers and suppliers
• Ensure brands and SKUs desired by consumers are available
• Selective in their product assortment given scarcity of resources like shelf space and warehouse space